François Berthoud

Berthoud was born in Le Locle, Switzerland. After finishing his studies at the School for Graphic Design in Lausanne in 1982, Berthoud went to Milan where he drew cartoons for Alter-Alter and Linus. Early fashion illustrations were commissioned by Anna Piaggi for Condé Nast’s Vanity and since then his work has appeared in many of the leading fashion magazines such as Vogue, Numero and Interview to name just a few.

François Berthoud is now recognized as one of the most original fashion illustrators of the late 20th and early 21st century. More and more avant-garde fashion designers asked him to create their corporate images. Anna Piaggi has written about him: “While François illustrates fashion in an apparently formal and decorative way, in reality he analyzes his subject in depth and with an elegant sense of detachment before recreating it in his atelier-laboratory…. he experiences fashion with a sharp sense of irony and a visual culture rooted in conceptual art. But his style is totally now!”.

Berthoud is fêted by the world’s finest creative directors for producing images of the female form that possess an exacting precision and are imbued with a latent eroticism.
 Berthoud’s career has been largely spent working out of a studio in Milan. In 2007 he returned to Switzerland and set up a studio in Zurich.

François Berthoud - Maude

Unique Work

François Berthoud

Maude

2001

François Bertoud - Dolce

Unique Work

François Berthoud

Dolce & Gabbana

2002

François Berthoud - Bust / Alexander McQueen

Unique Work

François Berthoud

Bust / Alexander McQueen

1997

François Berthoud - Flowers / Comme des Garcons

Unique Work

François Berthoud

Flowers / Comme des Garcons

2000

François Berthoud - French Woman

Unique Work

François Berthoud

French Woman

1997

François Berthoud - Golden Heart on Black

Unique Work

François Berthoud

Golden Heart on Black

1997

François Berthoud - Head (McQueen for Dior, Amica Italy)

Unique Work

François Berthoud

Head (McQueen for Dior, Amica Italy)

1997

François Berthoud - Jil Sander for Vogue Nippon

Unique Work

François Berthoud

Jil Sander for Vogue Nippon

2001

François Berthoud - Lacroix / Pucci

Unique Work

François Berthoud

Lacroix / Pucci

2004

François Berthoud - Legs for Calzedonia

Unique Work

François Berthoud

Legs for Calzedonia

2001

François Berthoud - Skeleton Legs

Print

Francois Berthoud

Skeleton Legs

1998

François Berthoud - NY Girl Pink

Print

François Berthoud

NY Girl Pink

2010

François Berthoud - NY Girl Yellow

Print

François Berthoud

NY Girl Yellow

2010

François Berthoud - V (Orange)

Print

François Berthoud

V (Orange)

2011

François Berthoud - Flag Woman 2000

Print

François Berthoud

Flag Woman 2000

2008

Vanity, Mar/Apr 1987 - Francois Berthoud

Magazine

Vanity

Cover art and content by Francois Berthoud

Mar/Apr 1987

Facsimile, Book - François Berthoud

Book

Facsimile

François Berthoud, Essay by Holly Brubach

Published by Edition Dino Simonett 2000

Francois Berthoud Studio: The Art of Fashion Illustration, Book - Francois Berthoud

Book

François Berthoud Studio: The Art of Fashion Illustration

Museum für Gestaltung Zürich / Christian Brandle

Hatje Cantz Verlag 2011